Our team offers expertise in analyzing digital and social media data to achieve a spectrum of goals, from defining and contextualizing a problem in the formative stages of a project through evaluating the impact of digital products and campaigns.
We are adept at analyzing social media data to monitor emerging issues, gauge public opinion and sentiment about an issue, assess the diffusion of misinformation, and identify online influencers. These data can be used to inform the development or refinement of a digital campaign or product.
To understand whether investments in digital products or campaigns produce intended effects, we design rigorous, comprehensive evaluations, triangulating data from multiple sources to assess impact. Results can be delivered through interactive data visualizations and dashboards that help drive data-centered decisions.