Determining the impact of communications on knowledge, attitudes, and behaviors
Our experts in communication interventions and campaigns support a variety of clients who seek to help people and communities make evidence-based decisions about health and other issues based on evidence.
We conduct formative evaluations to understand how people seek, use, and process information, as well as to pilot test communication interventions and products. Our comprehensive evaluations determine the impact of communications on knowledge, attitudes, and behaviors. We document the effects of communication programs and policies and deliver recommendations to our clients for improving effectiveness, and informing policy and funding decisions.