Our approach to executing digital campaigns is innovative, evidence-based, and nimble. We set ourselves apart by not relying solely on being well versed in the latest trends and best practices in digital marketing, but by also drawing on expertise in behavior change theory, social marketing principles, and a deep understanding of the audience derived from formative research. For every campaign, our team designs a tailored, digital communication and marketing plan, including actionable tactics such as social media ad placement, email marketing, and influencer engagement. In addition, our team provides the expertise to implement that plan through digital content strategy, social media content management, and multimedia production, including the development of videos, blog posts, quizzes, and podcasts.
Once a campaign launches, we know that being nimble is essential; we monitor the audience’s reactions and behaviors through analytics and adapt our tactics based on the latest advances in digital and social media platforms.