Jamie Guillory

Jamie Guillory is a health research analyst and program manager at RTI who has spent more than a decade researching the influence of digital and social media on emotions, social behavior, and health outcomes.

Dr. Guillory serves as the Project Director for a collaborative series of projects with the U.S. Food and Drug Administration that aim to broaden the understanding of the impact of digital media on outcomes in tobacco public education campaigns through a series of quantitative and qualitative studies. She is also the Task Lead for tobacco industry monitoring activities, including monitoring tobacco sales, advertising, and the social media landscape, as part of work to evaluate the impact of the Florida Department of Health’s smoking cessation and prevention program.

In addition, Dr. Guillory co-led the ideation, design, and development of the Electronic Nicotine Delivery System (ENDS) Tracker, an RTI-developed dashboard that summarizes and synthesizes data from traditional and non-traditional sources to identify and monitor emerging tobacco products and response to new policies. In her role as Senior Scientific Advisor on the project, she continues to oversee new developments and quarterly updates to the dashboard.

Prior to joining RTI in 2023, Dr. Guillory was the Research Director and Co-Founder of Prime Affect Research, a research consulting company based in Dublin, Ireland. At Prime Affect Research, she worked with RTI and other nonprofit research organizations on using digital and social media in public health research, interventions, and evaluations. Dr. Guillory also previously worked at RTI as a Research Scientist from 2015 to 2018, leading data collection, analysis, reporting, and manuscript development for the evaluation of tobacco public education campaigns for federal government clients.

Her research has been published in variety of peer-reviewed journals, including the American Journal of Health Promotion, Journal of Health Communication, Nicotine & Tobacco Research, and Tobacco Control. Dr. Guillory is a member of the Society for Behavioral Medicine and the Society for Research on Nicotine and Tobacco.