Our approach to human-centered design is grounded in research, yet intended to foster creativity, out-of-the-box thinking, and as many touchpoints as possible with users across the project lifecycle. The primary goal is to co-create innovative digital solutions for users, with users.
The foundational element of our process is setting aside our own assumptions as researchers and communication professionals. Doing this enables us to fully focus on understanding the perspectives, experiences, and needs of the people a digital campaign or product is trying to reach and engage.
We begin the process by collaborating with subject matter experts on our team to understand the current context of the social challenge or human behavior. The next step involves exploratory research to both define the problem from the users’ perspectives and identify potential opportunities to solve that problem. From this point on, we focus on iterative co-creation, rapid ideation and prototyping, and user testing.
