Annice Kim

Senior Social Scientist, Public Health Policy Research Program


  • Postdoctoral Fellow, Robert Wood Johnson Health & Society Scholars Program, University of Pennsylvania
  • PhD, Health Behavior & Health Education, University of North Carolina School of Public Health
  • MPH, Epidemiology, Boston University School of Public Health
  • BA, Molecular and Cell Biology-Neurobiology, University of California-Berkeley

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Annice Kim, PhD, is an expert in evaluating digital/social media health campaigns, monitoring tobacco and e-cigarette marketing practices and its influence on consumers, and applying innovative technology to test the impact of tobacco regulatory policies.

With the rapid rise in e-cigarettes, she has authored some of first studies on e-cigarette advertising expenditure and consumer receptivity to e-cigarette advertisement. In recent studies, she found that e-cigarette advertising expenditure had tripled from 2011 to 2012 and that adult smokers respond favorably to these ads and report intentions to try e-cigarettes after seeing the ad.

She is now leading a study that will leverage both social media data and survey data to understand how the e-cigarette marketplace and consumer use patterns are changing, what role social media data play in influencing consumer beliefs and behaviors, and to rapidly disseminate this information to help inform ongoing research and regulatory efforts.

She has also led studies to evaluate the impact of antismoking digital/social media campaigns for CDC, FDA, and Florida State, including how passive exposure to digital ads is associated with online information-seeking behavior and mining social media data to determine characteristics of campaign followers and their networks. She also leads studies to test the impact of policies that would regulate tobacco marketing using RTI’s Tobacco iShoppeTM, a virtual convenience store application.