Annice Kim, PhD, is an expert in evaluating digital/social media health campaigns and monitoring how tobacco, and e-cigarette products are marketed online.
She leads studies to evaluate the impact of digital and social media health education campaigns for federal (e.g. CDC, FDA), state (e.g. Florida, California), and local health agencies (e.g. Los Angeles County Department of Public Health) on topics ranging from tobacco to opioids. Her work has examined how passive exposure to digital ads is associated with online information-seeking behavior and mining social media data to determine characteristics of campaign followers and their networks. She leverages both social media data and survey data to understand how the e-cigarette marketplace and consumer use patterns are changing and what role social media data play in influencing consumer beliefs and behaviors.
Working closely with RTI’s Center for Data Science, she is developing new methods that can inform public health surveillance and regulatory policies in the digital age.
