Annice Kim

Annice Kim, PhD leads a research center focused on communication research and its influence on consumer health behavior. She guides the strategic design of studies examining how media environments, industry marketing practices, and evolving regulatory landscapes shape public perceptions and behavior. This research includes evaluating public education campaigns, monitoring industry marketing claims, and studying how consumers process and respond to health risk information. She advises multidisciplinary teams on research design and emerging methods while working with federal and state government agencies and commercial sector clients to translate insights into effective communication and policy strategies. She also advances AI-driven research approaches to improve the timeliness and efficiency of monitoring emerging issues in today’s rapidly evolving digital media ecosystem.