RTI Center for Communication Science

People are at the core of our work. They seek, share, and use information to make key life decisions. We research people’s behavior, along with the many factors that influence it. We then apply what we learn and draw on behavior change theories and social marketing principles to design and deliver communication programs that capture attention, promote better decision-making, and motivate behavior change. And we don’t stop there. We use advanced research methods to evaluate whether the communication was effective.

Our practice areas include:

• Public health and health care
• Financial literacy
• Education
• Social justice
• Energy and the environment