R. Craig Lefebvre

Lead Change Designer


  • PhD, Clinical Psychology, North Texas State University
  • MS, Experimental Psychology, North Texas State University
  • BA, Psychology, Roanoke College
  • Post-doctoral Fellowships in Behavioral Medicine, University of Virginia and University of Pittsburgh

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R. Craig Lefebvre, PhD, is an architect and designer of public health and social change programs who blends empirical research and consumer experience to engage people’s imagination and passions in the design, implementation, and evaluation of communication and marketing programs to improve health, financial literacy, and social well-being. His interests and work include digital media and social marketing strategy, noncommunicable disease prevention and control, prevention and interventions for addiction to prescription opioids, implementation science and practice, and health communication.

During his career he has planned, launched, and evaluated several hundred communication and marketing programs across a diverse array of public health issues with state, national, and international agencies, health ministries, and private sector companies including the Consumer Financial Protection Bureau, the Centers for Disease Control and Prevention, the Food and Drug Administration, and the Office of the Assistant Secretary for Planning and Evaluation, US Department of Health and Human Services.

Dr. Lefebvre is the author of more than 125 publications and has made more than 300 presentations at professional meetings and invited venues around the world. His recent books include Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment and a six-volume series on Social Marketing for the SAGE Library in Marketing. Dr. Lefebvre’s work has been recognized with the Distinguished Contribution to Social Marketing Award at the World Social Marketing Conference, the Phillip Kotler Social Marketing Distinguished Service Award,  the William D. Novelli Award for Innovations in Social Marketing, and a Silver Anvil from the Public Relations Society of America.

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