Linda Squiers, PhD, is a senior health communication scientist with over 25 years of experience in health communication. She works hand-in-hand with clients to develop health campaigns, programs, trainings, digital tools and educational materials. She leads research studies using methods such as virtual focus groups, in-depth interviews, design-thinking activities and surveys.
Dr. Squiers has published more than 40 peer-reviewed journal articles on communicating about a wide variety of health issues, including cancer, Ebola, Zika virus, smoking cessation, e-cigarettes, prescription drugs, preconception health, and health literacy. She led the development of the U.S. Centers for Disease Control and Prevention’s (CDC’s) Clear Communication Index.
Dr. Squiers works with the March of Dimes to develop, implement and evaluate Beyond Labels—a program to increase public health professionals’ awareness of health-related stigma—and with CDC to develop and evaluate a national social media campaign to increase awareness of the impact of opioids.