2019 National Conference on Health Communication, Marketing & Media

August 13, 2019 to August 15, 2019

Event Website

Join RTI experts at the 2019 National Conference on Health Communication, Marketing & Media (NCHCMM), being held August 13-15 in Atlanta, Georgia.

NCHCMM brings together academics, public health researchers and practitioners from federal and state governments and the private sector to shape the future of health communication, marketing and media practice. The conference provides a forum for discussion across these disciplines to advance science, explore innovative communication tools and technologies, improve practice and bridge divides.

Assessing and improving communications around opioid stigma is critical to help combat the opioid crisis. RTI is leading the field in its study of stigma and the impact it has within the crisis, leveraging its extensive research and expertise from previous work researching stigma around HIV and marijuana. RTI recently conducted a survey of U.S. adults on their knowledge and opinions about addiction to prescription opioids, medication-assisted therapy (MAT), and stigma toward people addicted to prescription opioids and the health care providers who care for them. The important findings and implications from this survey will be explored during Lefebvre’s presentation, which was selected by peer review out of a large number of submissions. These findings were also featured during one of the largest vision sessions during this year’s Rx Drug Abuse & Heroin Summit.

RTI experts will have their work presented or lead poster sessions during the three-day conference, including:

Combatting the Opioid Epidemic 
Wednesday, August 14, 2019: 4:00 PM-5:30 PM
Quantitative Insights for Communications and Marketing about Stigma and the Opioid Epidemic
Craig Lefebvre, Linda Squiers, Elizabeth Adams, Laura Nyblade, Sue West, and Carla Bann

Poster Session 
Wednesday, August 14, 2019: 9:30 AM-10:30 AM and 2:45 PM-3:45 PM
Leveraging Interactivity, Plain Language, and User-Centered Design in the Development of an EHR Usability Change Package
Shari Lambert, Chris Klotschkow, and Laura Marcial

Join RTI experts at NCHCMM and learn more about RTI’s opioid research and how we are fighting to eliminate stigma around opioid misuse and abuse.