Consumer Response to Continuous-Display Electricity-Use Monitors in a Time- of-Use Pricing Experiment
Sexton, R. J., Johnson, N. B., & Konakayama, A. (1987). Consumer Response to Continuous-Display Electricity-Use Monitors in a Time- of-Use Pricing Experiment. Journal of Consumer Research, 14(1), 55-62.
Continuous-display, electricity-use monitors provide more comprehensive electricity cost information than previously considered initiatives. This study analyzes the effect of monitor-provided information on consumers' monthly peak period, off-peak period, and total electricity consumption using an ANCOVA framework. Results indicate that monitoring did not induce conservation but did significantly contribute to shifting electricity use from peak to off-peak periods