• Journal Article

Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye Tracking Study

Citation

Sullivan, H. W., Boudewyns, V., O'Donoghue, A. C., Marshall, S., & Williams, P. (2017). Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye Tracking Study. Journal of Public Policy & Marketing.

Abstract