Actionable strategies for meaningful change

Our clients come to us to identify and harness networks and tools to effectively and impactfully reach, engage and motivate priority audiences to act. We leverage traditional and digital media to implement influential communication strategies and tactics.

We implement:

  • Behavior Change Interventions
  • Decision Support Tools
  • Integrated Marketing Campaigns
  • Strategic Communication
  • Broadcast, Print, Digital, and Social Media Placement
  • Training and Technical Assistance
  • Audience Engagement and Outreach


Knowledge Translation

COVID-19 and Emergency Preparedness Messaging to Improve Communication to and Engagement of People with Disabilities and Other Vulnerable Populations Who Have Extreme Low Literacy

People with intellectual and developmental disabilities (IDD) have a higher chance of developing serious health problems from COVID-19 than people without IDD. Yet people with IDD often do not have the information they need to protect themselves from COVID-19. To address this gap, RTI helped CDC create COVID-19 materials specifically designed to meet this audience’s unique communication needs. The suite of materials provides information on getting a COVID-19 vaccine and booster shot, as well as how social distancing, wearing a mask, and handwashing.  These materials—which include a video, poster, social story, interactive activity, and fact sheet—are available in Spanish and English.

Knowledge Translation

Project Firstline

CDC’s Project Firstline was developed to address long-standing gaps in infection control knowledge and practice in health care, that were highlighted most recently as a result of the COVID-19 pandemic. Project Firstline is committed to providing clear and effective infection control resources based on adult learning expertise and educational best practices, so that all healthcare workers can understand and confidently apply the infection control actions necessary to protect themselves, their patients, and their coworkers from infectious disease threats. Through a cooperative agreement with CDC, RTI is helping to develop and disseminate a variety of new resources and trainings that are designed to help healthcare workers think critically about infection control.