This study examined the short-term efficacy of Media Aware, a classroom-based media literacy education (MLE) program for improving adolescents' sexual health outcomes. In a randomized control trial, schools were randomly assigned to the intervention (N = 5 schools) or health promotion control (N = 4 schools) group. Students completed questionnaires at pretest (N = 880 students) and immediate posttest (N = 926 students). The Media Aware program had a significant favorable impact on adolescent outcomes related to sexual health, including increased self-efficacy and intentions to use contraception, if they were to engage in sexual activity; enhanced positive attitudes, self-efficacy, and intentions to communicate about sexual health; decreased acceptance of dating violence and strict gender roles; and increased sexual health knowledge. Program effects were also found for media-related outcomes, including enhanced media deconstruction skills and increased media skepticism. Media deconstruction skills mediated the program's impact on students' intentions to communicate with a medical professional about sexual health issues. This study provides support for the use of MLE with adolescents to promote sexual health.
Using media literacy education for adolescent sexual health promotion in middle school
Randomized control trial of media aware
Scull, T. M., Kupersmidt, J. B., Malik, C. V., & Morgan-Lopez, A. A. (2018). Using media literacy education for adolescent sexual health promotion in middle school: Randomized control trial of media aware. Journal of Health Communication, 23(12), 1051-1063. https://doi.org/10.1080/10810730.2018.1548669
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