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Search Results

Showing results 1 to 20 of 56.


An interrupted time series evaluation of the Testing Makes Us Stronger HIV campaign for black gay and bisexual men in the United States

November 02, 2018

Awareness of misinformation in health-related advertising: A narrative review of the literature

January 24, 2018
Scholarly Report

Preconception health social marketing plan

November 01, 2012

The effects of guilt-appeal intensity on persuasive and emotional outcomes: The moderating role of sponsor motive

July 01, 2017

Helping Physicians Understand Data of Uncertain Clinical Utility

February 07, 2022

Projects to Reduce the Spread of Misinformation Awarded $100,000 by the Misinformation Solutions Forum

November 14, 2018
Scholarly Report

Risk and benefit perception scale development focus group summary report

July 01, 2013

Intentions and beliefs about getting tested for STDs: Implications for communication interventions

December 01, 2011

Physician response to contextualized price-comparison claims in prescription drug advertising

August 01, 2017

Entertainment tonight? The value of informative TV news among U.S. viewers

July 01, 2008

Testing Makes Us Stronger™: Evaluating the correlation between exposure and intermediate outcomes targeted by the campaign's messages

January 01, 2019

Physician perceptions of the FDA’s Breakthrough Therapy designation: An update

February 03, 2022

An empirical procedure to evaluate misinformation rejection and deception in mediated communication contexts

February 01, 2022

Shame-free guilt appeals: Testing the emotional and cognitive effects of shame and guilt appeals.

September 01, 2013

Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads

September 01, 2020

Patient understanding of oncology clinical trial endpoints in direct-to-consumer television advertising

July 05, 2023

Professional online community membership and participation among healthcare providers: An extension to nurse practitioners and physician assistants

December 01, 2016

Attention to and distraction from risk information in prescription drug advertising: An eye-tracking study

November 10, 2017

Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising

May 01, 2013

Data-informed strategies for HIV risk and prevention among gay and bisexual men: Age related differences in emerging adults

February 01, 2017