Evaluation of public health brands: Design, measurement, and analysis

Citation

Evans, W., Blitstein, J., & Hersey, J. (2008). Evaluation of public health brands: Design, measurement, and analysis. In W. D. Evans, & G. Hastings (Eds.), Public Health Branding: Applying Marketing for Social Change (pp. 43-72). Oxford, UK: Oxford University Press.

Abstract