• Article

Decision-making tools for medical device development

New products are crucial for the growth and prosperity of any company, especially in the rapidly changing medical device market. Companies must innovate to be successful but this invariably carries some risk and uncertainty. Here we present and discuss three such techniques that the medical device industry might consider adopting to improve early decision-making on new product development.


Johal, S., & Williams, H. (2007). Decision-making tools for medical device development. Focus: the journal of the ABHI, 20-22.