To effectively monitor and respond to emerging issues, government health agencies need real-time, real-world data to inform their surveillance, evaluation, regulatory, and communication efforts. Social media platforms generate vast amounts of rich data that reflect the behaviors and perceptions of consumers, organizations, and industries. But with a constant stream of information from a cluttered media environment, where do you start? What signals should you pay attention to?
The Collecting and Analyzing Social Media Data webinar provided an overview of the types of data and insights that can be gathered from social media platforms, including consumer perceptions and use of products that impact public health and response to policies and key events. In addition, the presenters discussed how innovative data science methods can be applied to social media data to gain better insights on public health audiences.
During the webinar, attendees learned about the unique benefits of social media monitoring, including:
- providing data that answers key research questions about your audiences,
- capturing real-time reactions to current events in public health,
- producing quicker insights than traditional data collection methods, and
- the ability to incorporate it into your existing surveillance process.