Inclusive Innovation: A Source of New Ideas to Deliver Business Growth
Jones, J. (2016). Inclusive Innovation: A Source of New Ideas to Deliver Business Growth. Research Technology Management Journal, 59(5), 12 - 14. DOI: 10.1080/08956308.2016.1185338
As emerging markets continue to grow in both size and economic influence, innovation managers at companies around the globe increasingly turn to those markets for new ideas that could catalyze their business and deliver the next generation of growth. At the same time, governments in these regions...