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  • A Confirmatory Test of a Higher Order Factor Structure: Brand Equity and the truthsm Campaign."

A Confirmatory Test of a Higher Order Factor Structure: Brand Equity and the truthsm Campaign."

Blahut, S., Evans, W., & Price, S. (2004). A Confirmatory Test of a Higher Order Factor Structure: Brand Equity and the truthsm Campaign.". Social Marketing Quarterly, 5, 3 - 12.

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