Jane A. Allen is a research public health analyst in our Center for Health Policy Science and Tobacco Research. She has 18 years of experience evaluating public health mass media campaigns, including the National Youth Anti-drug Media Campaign, the truth campaign and, most recently, The Real Cost campaign.
Primary research interests of Ms. Allen’s are the influence of campaign and advertising characteristics on behavior change within specific populations, and the relationship between tobacco and marijuana policy and related risk-perceptions and behaviors. Ms. Allen is also interested in the effects of public health campaigns by race and ethnicity, and how campaigns and public health policy can be used to reduce health disparities.
Ms. Allen has a strong background in health communication and behavior change theory, including the practical application of behavior change models to public health campaigns. She has published a number of peer-reviewed journal articles and two book chapters.