Jane Appleyard Allen is a Senior Manager of Public Health in RTI International’s Center for Communication & Media Impact. She has more than 20 years of experience evaluating state and national public education campaigns, conducting formative research for campaign message development, and conducting research to understand consumer perceptions of cannabis and tobacco products and policies. Ms. Allen is interested in unintended effects of public policy, research to reduce racial inequities in health outcomes, and research to advance equity in the context of cannabis policy.
Ms. Allen’s media campaign experience includes the National Youth Anti-drug Media Campaign, the truth campaign, FDA’s The Real Cost campaign, and Colorado’s Responsibility Grows Here and Forward Together campaigns. She was the lead evaluator for the Colorado Department of Public Health and Environment’s Retail Marijuana Education Program.
In collaboration with RTI’s Racial Justice and Equity Program and RTI’s Black Employee Resource Group, Ms. Allen facilitates trainings that prepare participants to understand and work effectively to dismantle anti-Black systemic racism. Ms. Allen has coauthored 45 peer-reviewed journal articles, is the first author of two book chapters, and has contributed to numerous other scientific publications.