Jane Allen

Jane Appleyard Allen is a Senior Analyst in the Center for Communication and Media Impact at RTI International. She has 25 years of experience evaluating state and national public education campaigns, conducting formative research for campaign message development, and conducting research to understand consumer perceptions of cannabis and tobacco products and policies.

Ms. Allen led the evaluation of the Colorado Department of Public Health and Environment’s Retail Marijuana Education Program and is currently evaluating Colorado’s fentanyl overdose campaign. Her media campaign experience also includes the US Food and Drug Administration’s (FDA’s) The Real Cost campaign, the national truth campaign, and the National Youth Anti-drug Media Campaign. Ms. Allen is also leading research related to cannabis use during and after pregnancy.

Ms. Allen has coauthored 48 peer-reviewed journal articles, is the first author of two book chapters, and has contributed to numerous other scientific publications.