Emily Geisen is an expert in questionnaire development and survey methodology. She manages RTI’s cognitive and usability lab and specializes in designing and evaluating survey instruments to improve data quality and reduce respondent burden. She recently published the book Usability Testing for Survey Research.
Ms. Geisen also specializes in conducting surveys with physicians. She contributes to several key projects at RTI including U.S. News & World Report’s Best Hospitals Rankings, the National Survey on Drug Use and Health, the National Cancer Institute’s Survey of Precision Medicine in Cancer Treatment, and FDA studies on prescription drug promotion.
Ms. Geisen has been with RTI since 2004. She teaches on an adjunct basis at the University of North Carolina at Chapel Hill. She also teaches short courses on cognitive interviewing, usability testing and focus groups.