• Journal Article

Lessons on focus group methodology from a science television news project

Citation

Southwell, B., Blake, S. H., & Torres, A. (2005). Lessons on focus group methodology from a science television news project. Technical Communication, 52(2), 187-193.

Abstract

Highlights guidelines for focus group implementation and caveats for interpreting data from such efforts Discusses a formative evaluation undertaken for a television news project to understand how some people respond to science news stories