This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.
CDC'S Testing Makes Us Stronger (TMUS) campaign
Was campaign exposure associated with HIV testing behavior among black gay and bisexual men?
Habarta, N., Boudewyns, V., Badal, H., Johnston, J., Uhrig, J., Green, D., ... Stryker, J. E. (2017). CDC'S Testing Makes Us Stronger (TMUS) campaign: Was campaign exposure associated with HIV testing behavior among black gay and bisexual men? AIDS Education and Prevention, 29(3), 228-240. https://doi.org/10.1521/aeap.2017.29.3.228