RESEARCH TRIANGLE PARK, N.C. — R. Craig Lefebvre, Ph.D., lead change designer in the Center for Communication Science at RTI International, has been awarded the Philip Kotler Social Marketing Distinguished Service Award, "The Kotler Glass."
The award is named for, and was presented by Philip Kotler, Ph.D., the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Regarded as the father of modern marketing, Kotler explored the use of marketing to advance social causes and improve the human condition in 1971.
In his presentation of the award, Kotler recognized Lefebvre as a creative architect of programs, an innovator and catalyst in the field of social marketing.
Lefebvre has been on the leading edge of developing social marketing and communications programs to address a wide range of public health and social issues at the community, state, national and global levels for more than 25 years. He is a recognized leader in the application of social media and mobile technologies in public health practice.
Lefebvre is the author of "Social marketing and social change: Strategies and tools for improving health, well-being and the environment," editor of the six volume series on social marketing for the Sage Library in Marketing, and co-author of the social marketing entry in "Oxford bibliographies online: Public health."
He previously received the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America.