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Glossary Term

Formative Research

Formative research is conducted before or early in the implementation of a program to inform its design and strategy. It helps identify community needs, target audience characteristics, and potential barriers to participation. RTI uses formative research to refine interventions, guide communication plans, and ensure programs are feasible and culturally appropriate.

Related Focus Areas
Digital Communication Campaigns
Related Solutions
Communication Research
Implementation Science
Research Technologies

Related Insights

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Insight

Childhood Chronic Disease Prevention: The Vital Role of Public Health Communication Campaigns

Related Projects

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Advancing Accessible Communication During COVID-19

Developing COVID-19 materials for people with intellectual disabilities, people who use American Sign Language, and people who use braille

Read More about Advancing Accessible Communication During COVID-19