Senior strategist, Center for Communication Science
- MA, Journalism, Strategic Communications, University of Missouri, Columbia, MO
- BA, Journalism, Strategic Communications, University of Missouri, Columbia, MO
- Cross-Cultural Journalism, Tecnologico de Monterrey, Guadalajara, Mexico
Alexandra Bornkessel, MA, is a change strategist having developed interventions, campaigns and services designed for positive social impact. Ms. Bornkessel and her team manage an award-winning portfolio of social marketing and behavior change projects across public health and social justice issues. In her work, she looks to champion participatory research methods to build empathy and co-create solutions with members of priority groups, often calling upon digital media to inspire behavior change.
Recent projects include efforts to prevent teen pregnancy and encourage adult preparation among vulnerable youth, applying value proposition design in the development of financial education products, serving as the lead strategist for NIDA’s PEERx campaign co-created with teens to prevent teen prescription drug abuse and launching Puerto Rico’s bilingual, communication campaign, This Is How We Stop Zika/Deten el Zika.
Ms. Bornkessel champions the use of marketing, design, and technology for good, speaking at national conferences with invited presentations at Yale, Georgetown, and Emory University. She also previously designed and taught the course Social Media and Health at American University and cofounded the Rampy MS Research Foundation where she continues to serve as an active board member.