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Social models for social marketing

Social diffusion, social networks, social capital, social determinants and social franchising

Lefebvre, R. (2011). Social models for social marketing: Social diffusion, social networks, social capital, social determinants and social franchising. In The SAGE Handbook of Social Marketing (pp. 32 - 43). Thousand Oaks, CA: Sage Publications, Ltd..

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R. Craig Lefebvre

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