RUprego? The role of social media to educate young women about low intervention childbirth
Doto, J. (2010). RUprego? The role of social media to educate young women about low intervention childbirth. Cases in Public Health Communication & Marketing, 4(Summer 2010), 3-7. http://www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/volume4summer/editorials/V4s_edit2.cfm
Throughout history, the overall female support system, referred to as, "the women's network," has as one of its functions, served women before, during, and after pregnancy. By attending births, assisting in childrearing and listening to stories of other females, women prior to the 19th century gained competence regarding childbirth and baby care skills (Nolan, 1997). This was the primary way young women learned about childbirth. Today, in the age of texting, instant messaging, and blogging, such educational networks take on a very different form. This editorial explores the use of social marketing to educate young women of childbearing age about childbirth, specifically low-medical intervention births.