Planning for a media evaluation

Matthew C. Farrelly; Kevin C. Davis; William D. Evans; William D. Evans; Kevin C. Davis; Matthew C. Farrelly

Planning for a media evaluation

Evans, W., Davis, K., & Farrelly, M. (2009). Planning for a media evaluation. In DJ. Holden, & M. Zimmerman (Eds.), A Practical Guide to Program Evaluation Planning: Theory and Case Examples Sage Publications, Ltd..

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