A partially successful attempt to integrate a web-recruited cohort into an address-based sample

Kott, P. S. (2019). A partially successful attempt to integrate a web-recruited cohort into an address-based sample. Survey Research Methods, 13(1), 95-101. https://doi.org/10.18148/srm/2019.v1i1.7222

Abstract

We use a web-and-mail survey on attitudes towards and use of marijuana to demonstrate how a web-recruited cohort could be integrated into an address-based sample using a calibration-weighting procedure in the software language SUDAAN 11 (TM). A Holm-Bonferroni procedure is employed to test whether a pivotal assumption underlying the integration is supported by the data for individual survey items as well as for the survey as a whole. Delete-a-group jackknife weights for the integrated sample are then developed.

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