The opioid overdose epidemic continues to devastate lives across the United States and has worsened during the COVID-19 pandemic. In this paper, we review 166 online-accessible opioid-related campaigns to understand the current state of the science and practice of campaigns to address the opioid crisis. The findings suggest that health promotion practitioners can have a greater impact on reducing overdose deaths if they move beyond awareness-raising messaging about opioid misuse and place a greater emphasis on driving demand for evidence-based treatments such as medications for opioid use disorder and on reducing stigma related to treatment and recovery.
Opioid-related public health communication campaigns
An environmental scan
Frkovich, J. L., Hedrick, H. S., Anakaraonye, A. R., Bornkessel, A. S., & Lefebvre, R. C. (2022). Opioid-related public health communication campaigns: An environmental scan. American Journal of Health Promotion, 36(6), 913-919. . https://doi.org/10.1177/08901171221082471