Mass drug administration (MDA) is an intervention that addresses certain neglected tropical diseases (NTDs). Because people targeted for treatment as part of an MDA
need to receive and ingest the treatment, they need to be informed, persuaded, and know how (and where) to receive treatment. Consequently, a strong social mobilization and communication component is a critical element of any MDA program.
Mobilizing communities for mass drug administration
Lessons from using the social mobilization NTD toolkit in five countries
Woods, G., Baker, M. C., Akongo, S., Negussu, N., Bah, M., Okoronkwo, C., & Binagwa, B. B. (2019). Mobilizing communities for mass drug administration: Lessons from using the social mobilization NTD toolkit in five countries. USAID. ENVISION Techncial Brief Series https://www.ntdenvision.org/sites/default/files/docs/envision_technical_brief_social_mobilization.pdf
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