The intersection between tailored health communication and branding for health promotion

Lewis, M., & McCormack, L. (2008). The intersection between tailored health communication and branding for health promotion. In WD. Evans, & G. Hastings (Eds.), Public Health Branding: Applying Marketing for Social Change Oxford University Press.

Publications Info

To contact an RTI author, request a report, or for additional information about publications by our experts, send us your request.

Meet the Experts

View All Experts
Lauren McCormack
Navigate to Lauren McCormack

Lauren McCormack

Navigate to Megan A. Lewis

Megan A. Lewis