Integrating cell phones and mobile technologies into public health practice: A social marketing perspective
Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer’s perspective—using the 4 Ps marketing mix as a guide.
Lefebvre, R. (2009). Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice, 10(4), 490-494. DOI: 10.1177/1524839909342849