• Chapter

Inducing fear as a public communication campaign strategy

Citation

Yzer, M. C., Southwell, B., & Stephenson, M. T. (2013). Inducing fear as a public communication campaign strategy. In R. E. Rice, & C. K. Atkin (Eds.), Public Communication Campaigns, 4th ed. (pp. 163-176). Thousand Oaks, CA: Sage Publications, Ltd..

Abstract