Federal and state governments provide a plethora of benefits programs intended to help older Americans, but take-up rates for the programs is low. BenefitsCheckUp® is an online tool intended to increase enrollment in these programs. To evaluate the impact of this national online screening tool providing individualized benefit information, we conducted a web survey of individuals who screened potentially eligible for programs including Supplemental Security Income, Medicaid, Medicare Savings Programs, Supplemental Nutrition Assistance Program, and energy assistance. Thirty-six percent of those surveyed applied for at least one benefit at an annualized, estimated average value of $2,865, and 20.5% enrolled, representing about 7% of the approximately 2 million site visitors age 60+. These results indicate that an online screening tool is a promising strategy for increasing benefit take-up rates among older adults with the value of benefits received far exceeding investments.
