Health communication as interdisciplinary intersection rather than separate field

Abstract

As academic journals proliferate, we are faced with an opportunity to assess whether our shared knowledge of the relationship of health behavior and mass communication is improving or simply fragmenting. Insofar as we treat health communication as an independent body of knowledge, largely isolated from other arenas, the probability of the latter will grow. Instead, we would be wise to organize forums like the one offered by this new journal as places of cross-fertilization and interdisciplinary intersection.