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Global perspectives on service.

Gummerus, J., Lefebvre, R., Liljander, V., Martin, C., McColl-Kennedy, J., Nicholls, R., Ordanini, A., Reynoso, J., Shirahada, K., von Wagenheim, F., & Wilson, A. (2013). Global perspectives on service. In Serving customers: global services marketing perspectives (pp. 325 - 345). Prahran.

Publications Info

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Recent Publications

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Indonesia