• Journal Article

Food fraud and consumers’ choices in the wake of the horsemeat scandal

Citation

Agnoli, L., Capitello, R., De Salvo, M., Longo, A., & Boeri, M. (2016). Food fraud and consumers’ choices in the wake of the horsemeat scandal. British Food Journal, 118(8), 1898-1913. DOI: 10.1108/bfj-04-2016-0176

Abstract

In 2012, the European food industry was hit by a food fraud: horsemeat was found in pre-prepared foods, without any declaration on the package. This is commonly referred to as the “horsemeat scandal”. The purpose of this paper is to investigate consumers’ preferences across Europe for a selected ready meal, ready to heat (RTH) fresh lasagne, to consider whether the effects of potential food frauds on consumers’ choices can be mitigated by introducing enhanced standards of RTH products.