From efficacy (to effectiveness) to market share: modeling choice behavior for new pharmaceutical products

M Bingham; F Johnson; D Miller

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From efficacy (to effectiveness) to market share: modeling choice behavior for new pharmaceutical products

Bingham, M., Johnson, F., & Miller, D. (2001). From efficacy (to effectiveness) to market share: modeling choice behavior for new pharmaceutical products. Value in Health, 4(1), 32 - 44.

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