A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on Item Missingness

Citation

Wang, K., & Sha, M. (2013). A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on Item Missingness. In Survey Methods: Insights from the Field (Vol. 1.03.2013). DOI: 10.13094/SMIF-2013-00006

Abstract

Few research studies compare results from self-administered bilingual paper questionnaires on how the positioning of skip instructions may affect the respondent’s ability to follow skip patterns. Using data from the 2004 and 2005 of the Phase 5 Pregnancy Risk Assessment Monitoring System (PRAMS) mail survey questionnaire, this paper attempts to fill this gap. We examined whether the positioning of skip instructions can produce differences in item nonresponse rates in subsequent items and how results compare between English and Spanish language questionnaires. These results will be of interest to designers of bilingual self-administered survey questionnaires in guiding respondents through the intended navigational path with skip patterns.