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  • Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products,

Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products,

Wood, L., Bala, M., Desvousges, W., Kenyon, A., Johnson, F., Fries, E., & Kelleher, M. (1995). Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products, RTI International.

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