Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products,
Citation
Wood, L., Bala, M., Desvousges, W., Kenyon, A., Johnson, F., Fries, E., & Kelleher, M. (1995). Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products, RTI International.