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Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products,

Wood, L., Bala, M., Desvousges, W., Kenyon, A., Johnson, F., Fries, E., & Kelleher, M. (1995). Comparison of Contingent Valuation and Conjoint Analysis in Estimating Customers' WTP for Green Products, RTI International.

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