• Journal Article

California bone health campaign: Using social marketing to promote 1% milk with low-income Latino mothers

Citation

Lefebvre, R., Walter, C. G., Bell, E. J., Martinez, N. A., Takada, E., Rodriguez, L. M., & Agron, P. (2001). California bone health campaign: Using social marketing to promote 1% milk with low-income Latino mothers. Social Marketing Quarterly, 7(3), 52-56. DOI: 10.1080/15245004.2001.9961164

Abstract