Branding Behavior: The Strategy Behind the truth Campaign

William Evans; J Wasserman; E Bertolotti; S Martino

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Branding Behavior: The Strategy Behind the truth Campaign

Evans, W., Wasserman, J., Bertolotti, E., & Martino, S. (2002). Branding Behavior: The Strategy Behind the truth Campaign. Social Marketing Quarterly, 8(3), 17 - 29.

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Branding Behavior: The Strategy Behind the truth Campaign

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