Bayesian analysis provides a normative framework for use of uncertain information in decision making and inference. From a practical perspective, Bayes Theorem has a logical appeal in that it characterizes a process of knowledge updating that is based on pooling precision-weighted information.
Bayesian approaches in ecological analysis and modeling
Reckhow, K. (2003). Bayesian approaches in ecological analysis and modeling. In CD. Canham, JJ. Cole, & WK. Lauenroth (Eds.), Models in Ecosystem Science Princeton University Press.