Assessing the Effectiveness of the Mass Media in Discouraging Smoking Behavior

Citation

Farrelly, M., Crankshaw, E., & Davis, K. (2008). Assessing the Effectiveness of the Mass Media in Discouraging Smoking Behavior. In The Role of the Media in Promoting and Reducing Tobacco Use (Vol. Tobacco Control Monograph No. 19, pp. 479 - 546). Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute, NIH Pub. No. 07-6242, June 2008.

Abstract