25 years of social marketing: Looking back to the future

Richard Lefebvre

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25 years of social marketing: Looking back to the future

Lefebvre, R. (1997). 25 years of social marketing: Looking back to the future. Social Marketing Quarterly, 3(3&4), 51-58. http://www.socialmarketingquarterly.com/archive/Vol%20III(3-4)/III_3-4_g_25Years.pdf

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25 years of social marketing: Looking back to the future

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R. Craig Lefebvre

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25 years of social marketing: Looking back to the future

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R. Craig Lefebvre

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