Youn Ok Lee studies health behavior, heath policy, and related issues surrounding the use of tobacco products and e-cigarettes. She is a leader of RTI’s multidisciplinary research team on e-cigarettes, coordinating our efforts to advance the scientific community’s understanding of these rapidly developing products as they grow into a billion-dollar business.
Dr. Lee has led several evaluations of state and federal programs for tobacco control, smoking cessation and prevention, and tobacco education. Her work draws on theories and methods from sociology, health behavior change, social psychology, and marketing. Major clients have included the U.S. Food and Drug Administration and the National Cancer Institute.
Dr. Lee joined RTI in 2012. Previously, she was a postdoctoral fellow at the University of California, San Francisco, and a social scientist at the Rescue Social Change Group in San Diego, California. She is a member of the American Public Health Association, Society for Research on Nicotine and Tobacco, and American Sociological Association.