Matthew Farrelly, Ph.D., is a leading expert in tobacco control research, specializing in cigarette excise taxes, state tobacco control programs, mass media campaigns and policy interventions. His research has focused on understanding how youth and adults respond to antismoking campaign messages.
Dr. Farrelly has extensively researched New York’s tobacco control program and found that it has been successful in reducing smoking with a combination of restrictions on smoking in public places, a hard-hitting antismoking campaign, and high cigarette excise taxes.
His research on mass media campaigns also showed that the national youth smoking-prevention campaign known as truth® likely prevented 450,000 adolescents from initiating smoking. Dr. Farrelly has also investigated whether attempts to curb the use of one substance, such as tobacco, have the unintended consequence of encouraging marijuana or alcohol use.